Spirits sales professionals, listen up!
Spirits sales professionals, listen up! If you are based in New York or plan to be there on March 22nd or 29th, this class will sharpen your booze-selling game. Barleycorn Awards senior judge Robin Robinson is conducting a class at the Astor Center in the NoHo neighborhood of New York City, called “Getting to Yes: A Consultant’s Guide to Selling.”
This class focuses on a sales methodology program offering a “better way to think about alcohol sales.”, from planning your work, to handling objections to leveraging the brand’s narrative as a tool. Decades of experience in sales roles across multiple industries honed Robinson’s unique sales approach, which was proven effective at Compass Box Whisky, where Robinson served as the US Sales/Brand Manager from 2009-2015.
You don’t need to be a professional seller to benefit from Getting to Yes. Any spirits enthusiast will enjoy learning how the marketing and sales end of the spirits business works, and sales professionals, regardless of industry, will benefit from Robinson’s witty and mind-opening techniques. Pro Tip: Order Robinson’s award-winning book, The Complete Whiskey Course: A Comprehensive Tasting School In 10 Classes, ahead of time, and he will sign your copy after the event. Here are the details.
Getting to Yes: A Consultant's Guide to Selling
By Robin Robinson
March 22nd or 29th
1-5pm PM
Cost: $300
ASTOR CENTER
23 E. 4th Street, New York, NY 10003
https://www.astorcenternyc.com/
PURCHASE TICKETS
Contact Robin directly: robinrobinsonnj@gmail.com to reserve your seat.
“Since entering the booze biz 16 years ago, the one glaring hole I saw was the lack of under-standing of how sales works. I witnessed it around the US: those who did well did so despite an industry that doesn't promote technique, methodology or, worse, lacks a customer-centric approach.”
—Robin Robinson
Spirits writers, marketers and designers are among the most influential forces in the spirits industry. Their opinions, ideas and creative talents inform and influence consumer perceptions and buying decisions. The John Barleycorn Society was started by a group of spirits journalists seeking to honor excellence in all facets of the industry. The journalists spent several years creating a comprehensive competition that became the John Barleycorn Awards. An elite team of authoritative and influential spirits journalists was selected to administer the flagship component of the Awards, a blind tasting competition destined to become the preeminent arbitrator of spirits taste, quality and character.
