For the first time in three years, St. Patrick's Day celebrations are coming back into full swing.
To help adults across the US prepare for the holiday’s return, Roe & Co is reminding fans exactly what they love most about the holiday, Irish heritage, and of course, whiskey with a bit of a trivia twist.
While winners won’t be announced until after the holiday, fans can celebrate St. Patrick’s Day with the brand’s delicious Roe & Co Irish Coffee Recipe.
- 1.5 oz Roe & Co
- 2 tsp light brown sugar
- 1 cup hot or cold brewed coffee
- Whipped cream
HOT: Add Hot coffee and sugar, stir and mix well. Once combined, add the Roe & Co Irish Whiskey. Top with Whipped Cream.
COLD: Mix sugar and cold brew coffee well. Stir in Roe & Co. Irish Whiskey and pour over ice filled Irish coffee mug. Top with Whipped Cream.
Ingredients:
1.5 oz Roe & Co
0.5 oz Sugar Syrup
3 Dashes of Angostura Bitters
Garnish with the zest of an orange.
Equipment:
Rocks glass
Rock Ice
Bar Spoon
Mixing Glass
Strainer
Directions:
Add all ingredients to a mixing glass and fill with ice. Stir for 20 seconds. Strain over fresh ice in a rocks glass. Garnish with an orange peel.
Feeling Fancy?
Replace your sugar syrup with salted Agave Syrup (salt to taste), use your favorite aromatic bitters (we recommend Barrel Aged bitters) and serve with a slice of charred orange.
- Delicious Irish Whiskey cocktail recipes
- The location of the first St. Patrick’s Day parade
- The original color associated with the holiday
The best part? The fun and exploration doesn’t stop after participants answer the final question! Once the quiz is completed, entrants will have the chance to enter the ‘IrishQ Test’ sweepstakes where one lucky winner will receive a 3-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller, Lora Hemy.
"After three long years, we are thrilled to finally celebrate St. Patrick's Day the way it is meant to be celebrated – bringing people together through connection and unity while applauding both modern Irish culture and honoring traditional Irish heritage."
Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin
“After three long years, we are thrilled to finally celebrate St. Patrick’s Day the way it is meant to be celebrated – bringing people together through connection and unity while applauding both modern Irish culture and honoring traditional Irish heritage,” said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. “Roe & Co is proud to be a part of the resurgence of Irish Whiskey and cocktail exploration, and we can’t think of a better way to share more about our story than by inviting our fans to take part in the #IrishQTest trivia.”
Starting today, the ‘IrishQ Test’ sweepstakes is available for entry on http://www.roeandcowhiskey.com/stpatricksday, ending at 11:59:59 pm ET on March 17, 2022. Not ready to travel just yet? The sweepstakes winner and their guest have until July 15, 2024, to take their dream trip to Dublin, or winner may choose to receive a check for $6,000 as Prize in lieu of trip by advising Sponsor accordingly at time of prize acceptance. While winners won’t be announced until after the holiday, fans can celebrate St. Patrick’s Day with the brand’s delicious Roe & Co Irish Coffee Recipe.
About Roe & Co
Roe & Co is named in honor of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century. His distillery, George Roe and Co, extended over 17 acres on Thomas Street in Dublin and was once Ireland’s largest distillery.
Diageo will now build on this rich heritage with the creation of a new distillery by converting the historic former Guinness Power House on Thomas Street. Roe & Co is made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks. It has the signature smoothness of Irish Whiskey with remarkable depth of flavor – a luxuriously smooth blend, with a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies. The first blend of Roe & Co debuted in key European cities as part of Diageo’s growing Reserve portfolio.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Spirits writers, marketers and designers are among the most influential forces in the spirits industry. Their opinions, ideas and creative talents inform and influence consumer perceptions and buying decisions. The John Barleycorn Society was started by a group of spirits journalists seeking to honor excellence in all facets of the industry. The journalists spent several years creating a comprehensive competition that became the John Barleycorn Awards. An elite team of authoritative and influential spirits journalists was selected to administer the flagship component of the Awards, a blind tasting competition destined to become the preeminent arbitrator of spirits taste, quality and character.
